"Reka" strategy 

As a non-profit organisation, we are committed to generating "social value"! Our goal is to enable as many families as possible in Switzerland to enjoy holidays and leisure time.

We want to further strengthen and expand our core businesses, Reka money and Reka holidays.

The electronic Reka-Check – the Reka-Card – is being developed further and will replace the physical Reka-Check in the long term.

Reka holidays will remain a niche provider and specialist in family holidays. We aim to consolidate our market leadership by focusing on providing quality, family-friendly offerings in Reka holiday villages.

We want to become even better! The key to growth is innovation and it is here that we want to concentrate on addressing our customers’ needs by offering new and enhanced solutions.

A credible and living Reka culture; openness to change; the courage to embrace new ideas; the ability to act quickly; the provision of quality products: these are the hallmarks of the Reka organisation and underpin our offerings to customers and partners.

Uniqueness, the high level of goodwill in the Reka network, trust and credibility vis-à-vis partners, customers and the public are important image bearers of our cooperative.