Milestones 

1939        Founding of the Swiss Travel Fund on 22 June

1940        Introduction of CHF 1 travel voucher

1946         Founding of the Popularis Travel Agency

                Travel voucher sales reach CHF 10 million for the first time

1949        Introduction of CHF 5 travel voucher

1954         First comprehensive employment agreement (for the chocolate 
                sector), including the issue of travel vouchers at 25% discount

1955         Popularis becomes independent

                Free holidays offered for the first time to 200 large families

1964         Travel voucher sales reach a record CHF 50 million

                Inauguration of the first Reka holiday village in Albonago

1966        Switch from travel vouchers to CHF 10 Reka-Checks

1967         Launch of CHF 5 Reka-Check

1968         Discontinuation of travel voucher sales

                Opening of Reka holiday villages in Montfaucon and Zinal

1969         Opening of Reka holiday village in Wildhaus

1970         Introduction of CHF 5 and CHF 10 Reka-Checks for the 
                purchase of petrol

1974         Opening of Reka holiday village in Bergün

1975         Opening of Reka holiday village in Lenk

1976         Reka-Check sales pass the CHF 100 million mark

1980        Reka-Checks extended to include a CHF 50 check

1981         Reka holiday village in Wildhaus extended to 59 apartments

1985         Expansion of the Reka holiday village in Albonago

1987         Reka-Check sales top CHF 200 million for the first time

                Overnight stays in Reka holiday accommodation pass the 500,000 
                mark for the first time

1988         Reka acquires holiday village in Magadino

1989         50th anniversary

                Inauguration of the enlarged Reka holiday village in 
                Montfaucon.

                Creation of "Ferien für wirtschaftlich und sozial Benachteiligte" – 
                a Foundation dedicated to helping the economically and socially 
                disadvantaged

1990        Purchase of the Golfo del Sole holiday village in Follonica, 
                Tuscany

                Holiday apartment offerings in France, Italy and Austria

1992         Purchase of holiday village in Brissago

                Over 500 families benefit from free holidays

1993        Reka takes over the letting of holiday accommodation 
                on farms "Ferien auf dem Bauernhof"

1994         Opening of Reka holiday village in Hasliberg

                Reka-Check sales top CHF 300 million

1995         Overnight stays in Reka accommodation exceed the one million mark

                Acquisition of holiday centres in Leysin, Grindelwald and Rougemont

1998         Opening of holiday centre in Madulain

1999        Issue of new Reka-Check series (CHF 10 and CHF 50)

                Issue of Reka Rail vouchers (CHF 10 and CHF 50)

                Purchase of 31 apartments in the holiday centre in Pany

2000         Reka-Check sales pass the CHF 400 million mark

2001         Opening of a wellness facility in the Reka holiday village in 
                Montfaucon

                Start of online Internet bookings

2002         Discontinuation of Reka's publication business, including the sale of 
                timetables

2003         Revenue exceeds CHF 0.5 billion for the first time (Reka-Checks 
                CHF 493 million and Reka Rail CHF 13.5 million)

2004         Letting of 44 apartments in the Swiss-Holiday Park in the Reka 
                holiday village, Morschach

                50th anniversary of Reka holidays

                Over 1,000 families benefit from free holidays

                Sales of Reka-Checks reach CHF 500 million

2005         Opening of Reka holiday village in Disentis

2006        Market launch of Reka-Card as an electronic payment 
                instrument

                Reka takes over the letting of 63 apartments in family hostels and
                 36 apartments belonging to UNIA (union representing the services 
                sector in Switzerland)

                Launch of "e-Marktplatz", an electronic marketplace for 
                Swiss holiday apartments

2007        In the new salary statement for Swiss employees, Reka 
                money is no longer taxable

                Overnight stays in Reka holiday apartments in Switzerland hit the
                one million mark for the first time

                After representing Reka for 39 dedicated years, Chairman Dario 
                Kuster steps down at the 2007 Annual General Meeting and is 
                succeeded by Dr Peter Hasler

2008        Opening of Reka holiday village in Urnäsch 
                The family-friendly holiday village with 50 flats, built and
                financed by Feriendorf Urnäsch AG and rented for 25 years by Reka,
                is immersed in rural life. In the holiday village there is a small
                animal barn with a petting zoo. Visits to farming families in the area
                give Reka guests a taste of life on a farm.