As a non-profit organization, the Swiss Travel Fund Reka is one of the most important tourist enterprises in Switzerland. With its Holidays and Money business areas – hence the name Travel Fund - it runs a unique concern which has earned it a high level of credibility both in the business and the tourism environments.
Its leisure money system with the well-known “Reka-Checks” has been regularly expanding for years. With a selection of 2,800 holiday homes, including their Family Holiday Villages, the Reka enjoys the position of second provider on the Swiss holiday home market. The recent enthusiasm for leisure trends and holiday excitement geared for the family sector has further boosted the “Reka” brand.
The Reka as a motor for the Swiss holiday and leisure industry
Some 2 million customers use reduced-price Reka money in Switzerland and pay for railway journeys, concerts, museums, petrol, hotels, cinemas, just a drink and lots more at more than 9,000 acceptance points. At the same time, with its holiday homes and Holiday Villages, the Reka scores about 1.3 million overnight stays both in Switzerland and in neighbouring countries.
Reka – the cooperative society
The Reka can look back for years of experience as a money institute and as a holiday provider. It was founded in 1939 as a non-profit –making cooperative society supported by important Swiss firms, employee associations and tourism organizations. Today the list of some 500 cooperative members reads like a Swiss economy “Best-of”: Coop, Novartis, Roche, Swiss Post, SBB, UBS, Credit Suisse, Raiffeisen group, UNIA, Commercial Union, Hotellerie Suisse and many other important firms and organizations which contribute to Reka’s success. As a non-profit making organization the Reka invests its profits in its social tourism goals. It reduces Reka-Checks and holidays for families in its own holiday facilities and offers families with especially low incomes special holiday breaks.